To meet a growing demand for health-promoting, superfruit antioxidants, NutraGenesis has served up Wellberry^®, a new, patent-pending, branded, GRAS affirmed functional ingredient winner in the superfruit category for both the dietary supplement and food and beverage markets. Wellberry^® is a proprietary blend of a multi-patented Indian Gooseberry superfruit extract with adaptogenic properties and a patent-pending Vitamin C ingredient.

Wellberry^® features scientifically validated, high antioxidant levels, proven human health benefits, and substantiated structure/function and functional food health claims in a diverse range of product categories including: Antioxidant, Anti-Aging, Immune Support, Inflammatory Response, and Cardiovascular Health.*

Wellberry’s unique health claim status enhances its competitive advantage and appeal to consumers and marketers, who to date have relied solely on ORAC, an in vitro test with no proven health benefits, to determine a superfruit’s value.

Wellberry’s superior formulation also enhances its wellness profile beyond that of a generic antioxidant. Wellberry^® combines proprietary forms of two of nature’s most  power-packed antioxidants for  improved cellular protection; a multi-patented extract of the renowned Ayurvedic superfruit, Indian Gooseberry, and PureWay-C^®, the new patent-pending Gold Standard of Vitamin C ingredients, which is composed of ascorbic acid with natural lipid metabolites and bioflavonoids.

Indian Gooseberry has a 5,000 year history of human use, provides long-lasting antioxidant protection while preventing UV-induced free radical formation in the skin (a major cause of aging), and has adaptogenic properties, which increase the body’s resistance to negative stressors.*

Compared to other commercially available forms of Vitamin C, PureWay-C^® has superior absorption, distribution, and retention rates in the body; and provides clinically proven, enhanced health benefits in the areas of antioxidant and free radical scavenging activity, anti-inflammatory protection, as well as immune and cardiovascular support, without adverse effects.*

Wellberry^® provides unprecedented antioxidant boosting power when added to commercially available juices and beverages, which can significantly enhance the marketing opportunities for a variety of health-enhancing products.* Wellberry^® boosted the antioxidant value of beverages with lower baseline antioxidant capacity (apple juice, orange juice) by up to 10 times and boosted the antioxidant value of beverages with higher baseline antioxidant capacity (cranberry juice, green tea, and tomato juice) by up to 3.4 times.

Wellberry’s substantiated structure/function claims are in accordance with the requirements of the Dietary Supplement Health and Education Act of 1994 and have been submitted to the Food and Drug Administration. Wellberry’s substantiated functional food health claims are in accordance with the Federal Food, Drug, and Cosmetic Act. Some examples of the many claims Wellberry^® features include:

· Helps prevent cellular damage by promoting an antioxidative environment*

· Helps slow the effects of aging by inhibiting oxidative damage to cells and tissues*

· Supports healthy immune function*

· Promotes a healthy inflammation response*

· Supports heart health*

Wellberry^® elevates the proprietary status of a wide variety of product applications. For dietary supplements, Wellberry^® can be incorporated into capsules, tablets, dry mixes and more. For food and beverage applications, Wellberry^® can be used in beverages, non-baked nutrition bars, confections, drink mixes and more.